UNMETRIC IN THE NEWS
We get a fair bit of our share of the limelight, especially since we are the
only source of extensive benchmarking data on social media.
And no, we're not complaining. Bring it on...
only source of extensive benchmarking data on social media.
And no, we're not complaining. Bring it on...
OCTOBER 30, 2012
Let fans post on your page. No, don’t or rather, let them post but don’t answer. So goes some of the approaches luxury brands take as they experiment with social media, according to Unmetric’s Luxury Fashion Report.
AUGUST 28, 2012
How to measure ROI on social media has becomes a common question. There's a hope that the ever- evasive ROI formula will finally be revealed in a flash of blinding light, paving the way for continued investments into social media.
SEPTEMBER 28, 2012
Unmetric represents the brave new world of the quantified business, and is a clear leader in the social analytics space. Rather than parroting back raw data, the company looks at the totality of the stats to extract real actionable information.
JUNE 29, 2012
The company's other YouTube features include the ability to compare the length of videos to see whether long or short videos lead to more videos and combining tags into a word cloud to see the types of content that seem to work.
NOVEMBER 7, 2012
Unmetric, a company that scores the social presence of brands, has launched a new tool called SatisfactionMetrics, which offers details about how companies handle customer service on Twitter and Facebook.
APRIL 11, 2012
What would you get if social media ego measurement tool Klout had a baby with comScore, the Web traffic measurement firm? It would probably be Unmetric, a new "social media benchmark" tool that helps brands measure their social media engagement.
March 15, 2013
When you are a B2B company, you have to remember that you are still talking to people, but in this instance, it’s more a case of one or two individuals rather than the legions of fans that Coca-Cola might be speaking to.
SEPTEMBER 27, 2012
For Pinterest scores, users can observe follower growth, content, frequency and sources of pins for a specific board and then compare metrics for each category. Better to understand the competition and your own performance than to invest time and effort in the wrong directions.
JULY 16, 2012
Through the report, Unmetric has identified which chains are doing better than others at keeping fans, gaining new followers and keeping things conversational online. With follower feedback becoming increasingly important via social media channels, it's interesting to see how the big brands fare.
APRIL 12, 2012
How to measure ROI on social media has becomes a common question. There's a hope that the ever- evasive ROI formula will finally be revealed in a flash of blinding light, paving the way for continued investments into social media.
JUNE 13, 2012
The HEAT can't win anything. The NBA Finals are far from over, with the Oklahoma City Thunder only leading the Heat one game to none, but the LeBrons have already come in runner-up as the league's second-best social media team, according to social media benchmarking company Unmetric.
FEBRUARY 2, 2013
An indepth look at how insurance brands are targeting their customers on social media using current events, cute pigs, suave gecko's and friendly checkout girls.
JUNE 14, 2012
The season had no shortage of thrills and spills, but will probably be best known as the season that introduced Linsanity to the world. This NBA infographic, created by Unmetric, looks at the social media performance of all the teams throughout the NBA 2011-2012 season from 25th December 2011 to 26th April 2012.
MAY 8, 2013
Most popular branded boards tend to fall in categories that are already popular among Pinterest's predominantly female userbase — namely food, fashion, home and weddings.
MARCH 4, 2013
Brands latched onto the "Harlem Shake" phenomenon, quickly creating their own versions of the video meme and posting them on YouTube and Facebook.
DECEMBER 4, 2012
A quick look at the NFL standings shows who the best teams are on the gridiron. But forget that; we want to know who rules on social media.
DECEMBER 3, 2012
Social media managers for big brands across the world latched onto the Korean electronica dance hit's international success, infusing their Facebook marketing with their own takes on the song's video.
AUGUST 16, 2012
Coca-Cola took the lead across all networks in numbers, though McDonald's followed close behind. The fast food chain also responded to fans more quickly than all other sponsors. Watch company Omega lacked the numbers of its competitors, but compensated by posting more engaging content.
JULY 14, 2012
What networks these brands uses varies. Some may be more active on Facebook while others take to Twitter. The overall leaders on both, according to multiple metrics? McDonalds and Taco Bell. Unmetric collects data based on these brands' behavior and allows you to track your favorite brands and see how they measure up against each other.
APRIL 10, 2012
The service tracks the Twitter and Facebook activity of different brands, and then helps you see how those brands are engaging with customers. Brands are also given an Unmetric Score, which is a compilation of more than 24 qualitative and quantitative metrics measuring online brand performance against competitors.
FEBRUARY 14, 2013
It doesn't take a genius to figure out that social media can help companies connect with customers and move more merchandise, and that includes cars. The automotive industry has established a pretty significant online presence to create a digital version of brand loyalty.
And some more...
In the News - Around the World
Copyright © 2010 - 2013 Unmetric Inc. All Rights Reserved
