A deep dive into the social media habits and performance of Armani

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 32 Armani social media profiles

Facebook Pages	25
Twitter Handles	2
Instagram Accounts	2
YouTube Channels	2
LinkedIn Accounts	1

Luxury brands like Armani are rolling out great campaigns to amp up their social presence on various platforms. Their campaign #FramesOfYou teamed up with VideofyMe ( a social video platform) to encourage users to film a short video of themselves or their friends wearing their favorite sunglasses for a chance to be featured on their website. An initiative like this made a huge difference in their performance. We've put together a few of their key metrics using Unmetric Analyze. Scroll on to see what they are.

Overview of Armani's performance

A topline look at a few of Armani's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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