A deep dive into the social media habits and performance of AXA

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 155 AXA social media profiles

Facebook Pages	52
Twitter Handles	40
Instagram Accounts	9
YouTube Channels	36
LinkedIn Accounts	18

AXA is a multinational insurance company that is headquartered in Paris. They actively use social media, not just to promote their brand, but also to foster better customer relations. AXA entered into an agreement with LinkedIn, to get the most out of the social network. Their Human Resources, Marketing, and Distribution department use LinkedIn in hiring, lead generation as well as engaging better with their clients. AXA's social media strategy is something that all brands can seek inspiration from. Take a look at some of the key metrics from the different social media profiles they maintain on Facebook, Twitter, LinkedIn and Instagram for each of the geographical locations they have a presence in:

Overview of AXA's performance.

A topline look at a few of AXA's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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