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Caterpillar

A deep dive into the social media habits and performance of Caterpillar

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 11 Caterpillar social media profiles

Facebook Pages 3
Twitter Handles 3
Instagram Accounts 0
YouTube Channels 4
LinkedIn Accounts 1

While the internet is full of cat pictures and baby videos, what can a construction machinery and equipment company say to interest these hyoomans? Apparently lots. Take a look at what the brand has posted about on Facebook and how their strategy has performed across social networks. If you belong to a B2B company, you definitely want to learn from Caterpillar.

Overview of Caterpillar's performance.

A topline look at a few of Caterpillar's key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

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Best Time to Post on Facebook

At Unmetric, we've got more than just top line metrics. Here is an in-depth data study you might be interested in.

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Take a look at how other brands perform on social media

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Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to.

MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL

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