A deep dive into the social media habits and performance of Coca-Cola

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 138 Coca-Cola social media profiles

Facebook Pages	70
Twitter Handles	35
Instagram Accounts	21
YouTube Channels	10
LinkedIn Accounts	2

Coca-Cola was the undisputed king of TV advertisements. The hilltop ad retains a canonical place in advertising history. Their performance on social media is no different. Coca-cola maintains a number of profiles on different social networks. The Happiness Machine campaign, for example, was a huge success with social media audiences. Coca-Cola does not merely use their social profiles to amplify their existing content but has a strategy tailor-made for each network and geographical location. If you want to take inspiration from Coca-Cola, here are a few key engagement metrics to evaluate their social media performance as well as some insights into their top content across Facebook, Twitter, Instagram and LinkedIn.

Overview of Coca-Cola's performance.

A topline look at a few of Coca-Cola's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

Show me more metrics like this

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