A deep dive into the social mediahabits and performance of Dunkin' Donuts
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 72 Dunkin' Donuts social media profiles
The coffee and doghnut company has a simple strategy on social media - to effectively sell their colorful and quirky personality online. The brand found their social voice through fun, lifestyle images of their desserts, and also by leveraging user-generated content. The brand has an active presence on social channels like Facebook, Twitter, and Instagram. Take a quick look at their social media metrics here.
Overview of Dunkin' Donuts' performance
A topline look at a few of Dunkin' Donuts' key metrics from the last month.
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