A deep dive into the social mediahabits and performance of JCPenney
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 11 JCPenney social media profiles
JCPenney tapped into the mantra of putting quality ahead of quantity on social media. Its strategy on Twitter to drive engagement using the hashtag #jcplistens was a great way of branding the campaign. To know how this brand performs on other social media platforms like Facebook, Instagram, and Twitter, take a look at the metrics below.
A topline look at a few of JCPenney's key metrics from the last month.
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