A deep dive into the social media habits and performance of JCPenney

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 11 JCPenney social media profiles

Facebook Pages	3
Twitter Handles	4
Instagram Accounts	1
YouTube Channels	2
LinkedIn Accounts	1

JCPenney tapped into the mantra of putting quality ahead of quantity on social media. Its strategy on Twitter to drive engagement using the hashtag #jcplistens was a great way of branding the campaign. To know how this brand performs on other social media platforms like Facebook, Instagram, and Twitter, take a look at the metrics below.

A topline look at a few of JCPenney's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

Show me more metrics like this

Take Action by Focusing on AI-Powered Insights

Promoted Post Detection

Reach & Impressions

Campaign Intelligence

Alerts & Highlights

See which Posts your competitors are putting money behind

Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.

“With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.

Jakob Knutzen Managing Director, Lion & Lion Digital Agency

Access any brand's Facebook Reach and Impressions

Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.

“Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.

P'nina Mossman Topham Former Director of Media Relations, University of Houston

Strategize better with human-tagged campaign intelligence

Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.

“The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

Chrissy Stanojev Former Social Media Strategist, MRM/McCann

Keep track of when competitors do something out of the ordinary

As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.

“What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.

Omri Duek Manager, North America Social Center