A deep dive into the social mediahabits and performance of Lexus
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 101 Lexus social media profiles
Lexus has won laurels for its innovative marketing tactics on social media. The brand broke barriers by inviting all car enthusiasts online to vote on modifications to its coupe on Facebook Live on the day of their latest car launch. Lexus saw an increase of a whopping 10,000 percent in Facebook engagement on the campaign day. Strategies like these have made Lexus stand out in the automotive industry resulting in good brand positioning. Scroll on to see their performance on Facebook, Twitter, and Instagram.
Overview of Lexus' performance
A topline look at a few of Lexus' key metrics between 2018-06-01 and 2018-06-30
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