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McDonald's

A deep dive into the social media habits and performance of McDonald's

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 147 McDonald's social media profiles

Facebook Pages 68
Twitter Handles 34
Instagram Accounts 7
YouTube Channels 37
LinkedIn Accounts 1

McDonald's is a brand that gets as much love on social media, as they do offline. The QSR giant maintains a variety of social media profiles that are customized for the different geographical locations they have outlets in. They keep their customers informed of exciting offers, menu changes etc. But that is not all. They do a fantastic job at creating social media content that takes inspiration from real-time events and major holidays. Are you wondering how much engagement they get on social media? Here are some social media metrics that can help you evaluate their performance on major networks such as Facebook, Twitter, Instagram and LinkedIn.

Overview of McDonald's performance.

A topline look at a few of McDonald's key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

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The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

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At Unmetric, we've got more than just top line metrics. Here is an in-depth data study you might be interested in.

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Take a look at how other brands perform on social media

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Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to.

MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL

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