A deep dive into the social mediahabits and performance of Oreo
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 8 Oreo social media profiles
Remember the 'You can still dunk in the dark' tweet? No reference to real-time marketing is complete without a mention of Oreo's impromptu Super Bowl blackout tweet. From the 'Cookie vs Cream' videos to the recent #MyOreoCreation campaign, the cookie brand has many popular social media campaigns to their name. With an active presence on Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn, including an eye-popping 43 million fans on Facebook, Oreo is a social media powerhouse. Dunk in the social media performance of Oreo to uncover their social strategies and viral campaigns.
Overview of Oreo's performance
A topline look at a few of Oreo's key metrics from the last month.
See which Posts your competitors are putting money behind
Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.
“With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.
Jakob KnutzenManaging Director, Lion & Lion Digital Agency
Access any brand's Facebook Reach and Impressions
Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.
“Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.
P'nina Mossman TophamFormer Director of Media Relations, University of Houston
Strategize better with human-tagged campaign intelligence
Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.
“The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.
Chrissy StanojevFormer Social Media Strategist, MRM/McCann
Keep track of when competitors do something out of the ordinary
As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.
“What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.