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SAP

A deep dive into the social media habits and performance of SAP

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 75 SAP social media profiles

Facebook Pages 30
Twitter Handles 26
Instagram Accounts 2
YouTube Channels 15
LinkedIn Accounts 2

SAP is one of the world's largest enterprise software providers, powering most of the Fortune 500 companies. On social media, it uses its social profiles to keep people informed about the interesting things the company is doing, helping people become SAP certified. For a B2B brand targeting enterprises, SAP stands out as a company that has cracked social media for such a difficult company profile. Take a look at SAP's social media strategies across Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn to see how they engage their audience.

Overview of SAP's performance.

A topline look at a few of SAP's key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

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Take a look at how other brands perform on social media

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Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to.

MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL

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