A deep dive into the social media habits and performance of Shell

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 39 Shell social media profiles

Facebook Pages	12
Twitter Handles	16
Instagram Accounts	6
YouTube Channels	4
LinkedIn Accounts	1

What could an oil and gas company have to say that people on Facebook would possibly be interested in? Apparently, there is a lot their fans love to engage with! Below, we take a look at a few elements of Shell's social media strategy and how they perform.

Overview of Shell's performance.

A topline look at a few of Shell's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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