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How brands engage with their audience for Winter Holidays

Winter Holidays is the time of the year when brands try to capture their audience attention with unbeatable deals or tear-jerking ads. We analyzed Winter Holidays related social media posts by brands on Facebook, Twitter, and Instagram from 2012 through 2017 using our Analyze and Discover platforms and distilled our findings in an infographic format.

Here are some of the key findings from analyzing the most engaging social media posts around Winter Holidays:

  • Amongst the top 100 engaging winter holiday posts by brands in 2017, 91 percent of the Instagram posts on that list contained images, leading to twice as many interactions on Instagram compared with Facebook and a whopping 76 times more than Twitter.
  • Engagement on Instagram has consistently risen over the past five years overtaking Facebook.
  • Brands begin their Winter Holidays social media campaigns as early as October.
  • The Hospitality Industry dominated the conversation around winter holidays on social media.

Read through the infographic for more insights on how brands engage their audience for Winter Holidays.

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Holidays Infographic

For more social media campaign and content ideas on how to leverage major holidays and events, check out Unmetric Discover — the world's largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.