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Measuring Social Media Statistics

Vikas Bysani

Vikas Bysani

As more potential customers use digital tools and social media as a method of staying connected with friends, family and even the brands that they prefer, businesses must make their company more accessible by meeting or exceeding the expectations of their customers. Social media is a powerful marketing tool, but a business will not do well without the appropriate feedback and information to stay up-to-date with the trends and interests of their customers.

Basic Social Media Statistics

Statistical information is essential for any business in every area of operation. Without the information, companies can overlook potential marketing opportunities or new trends that are changing the way that customers view a particular brand.

Making use of social media has a powerful impact on the growth of a company. For example, roughly 1.2 billion people around the world are actively using Facebook each month, says Business Insider. By maintaining a strong reputation and image on a social network and connecting with clients through the network, a business has a powerful opportunity to reach their target audience. Other social media networks are not necessarily as far reaching as Facebook, but they can still provide a source of information that helps a business grow and develop.

According to AdWeek, the Google+ button is pressed roughly 5 billion times per day, there are almost 500 million Tweets on Twitter each day and two new members sign up to LinkedIn each second. The growth of social media is astounding and a business can benefit from actively participating in social media and keeping on top of the statistics that impact their specific brand and company.

What is a Social Media Statistic Measurement?

As the name implies, social media statistic measurements refer to the process of finding out specific information that is related to social media sources. Business owners use social media statistic measurements to determine their return on investments when they are using social media to connect with potential clients and the details that are important for their growing company.

Statistical data that applies to every business is not always effective for the needs of a particular company or brand. It is especially important for young and growing businesses because social media provides an outlet to reach a larger audience. According to Social Media Explorer, roughly 37 percent of marketers and businesses are able to calculate return on investments for social media activity. When compared to previous years, the measurements are up by 11 percent and more companies are seeing positive changes when they are actively involved with social media.

A key factor that makes it possible for marketers and businesses to measure the return on investment is the use of social media statistic measurements. The measurement provides data that directly relates to social media activities, client responses and the growth of a brand over time when it is actively engaged in social media.

Metrics such as engagement rate, growth rate, Average Reply Time, Subscriber growth are some key metrics brands and businesses should keep an eye on to make an impression on the social media landscape.

Why Use Social Media Statistic Measurement?

As a business owner, it is important to use as many tools and informational sources as possible to reach the largest audience. Developing a positive image and a strong reputation is essential for any brand and social media plays a powerful role in the growth of a company.

There are several reasons to consider using social media statistic measurements and appropriate tools for managing the information. Reasons business owners should measure social media statistics include:

  • Identifying marketing strategies that work well
  • Finding strategies that have a low return on investment and making appropriate adjustments
  • Finding out information that is necessary for the growth of a business
  • Learning more about potential clients and their goals
  • Comparing the company to present and potential competitors
  • Analyzing the results of a company’s social media engagement
  • Finding new ideas and creating content that reaches a larger audience

The uses of social media are only limited by one’s ability to apply it. For example an Airport which runs 24/7 would not know how to optimize their twitter customer support team, But with the help of social media statistics measurement tools. An airport can optimize its customer support team efficiently when given stats on what times of the day, does their @mentions rate the highest and then accordingly adjust.

Analytical tools offer the opportunity to stay up-to-date with information and avoid complications when it relates to reaching a target audience. Many individuals are using social media to keep up with their favorite brands and businesses, so the information is essential for any company.

Measuring the way that clients receive content and their response to certain information helps a company make changes and identify areas that need work. It ensures that adjustments occur when they are necessary and that the business continues to meet or exceed the expectations of potential clients.

Social media acts as a source of information that helps clients recognize their favorite brands and keep in contact with their favorite companies. By producing content that is engaging and interesting, a business will have greater success and will ultimately see improvements when compared to competitors in the market.

Measuring Statistical Data

Keeping up with the needs of a business can seem complicated, but there are tools that make it easier to stay up-to-date with social media trends and information. By using appropriate tools and finding the right options for the goals of the business, the measurements and statistical analysis is easier to handle.

Unmetric is an excellent tool for social media statistical measurements because it focuses on the brand and the goals of companies. Unmetric provides intelligence made by a combination of human data analysts and computer algorithms. With features such as campaign intelligence and post type tagging brands can be better equipped to up their social media game.

The primary factor that sets Unmetric apart is the sophisticated approach to workflow management. With the newly released feature called “Inspire” the first ever social media search engine.  It helps marketers or business owners create and publish content that is engaging and interesting. The tool then listens to the response of social media users and compares the information with competing brands. After analyzing the information, the tool helps a brand make appropriate adjustments and changes for a better user experience on social media networks.

Hootsuite is a social media management tool that helps with the maintenance of several social media accounts. Since it connects to more than 35 social media networks, it is useful when a business or marketer is overwhelmed with the basic maintenance of social media networks and information. It offers some basic analytical services and security services that also help with the maintenance of information.

Percolate is another management tool that helps with general marketing, including social media marketing. It helps record and maintain marketing strategies so that businesses can determine where efforts are falling short, where a network has a high return on investment and changes to a marketing strategy when there is a low conversion rate.

Keeping up with the latest innovations and changes in social media seems daunting. Fortunately, statistical information and management tools make it easier to keep up with the changing demands and goals of potential clients. Stop wasting time on unnecessary tasks and focus on simplifying the marketing strategy with tools that work.

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