How brands are using LinkedIn (2019)

LinkedIn is one of the fastest-growing social networks to watch out for in 2019. With a user base of over 645 million, it is one of the most important social networks for brands to connect with their audience.

With early data showing that video posts on LinkedIn are 5 times more likely to get comments and that social interactions are on the rise compared to other social networks, it’s no wonder that LinkedIn is one social network that’s on the rise.

If you’re a brand or agency trying to increase your marketing efforts in 2019/2020, you don’t want to miss out on the opportunity of running your social media campaigns on LinkedIn.

Unmetric analyzed all the Fortune 100 brands that have been active on LinkedIn since 2015 to understand how these brands are leveraging the professional social network to engage with their audience.

Here are some of the key findings from analyzing the Fortune 100 brands on LinkedIn over the years:

  • Brands added a staggering 68M followers since 2015.
  • Brands received 5X more interactions per post in 2018 when compared to 2015.
  • Amazon had the highest follower growth rate (664%).
  • Merck was the most prolific and increased its volume of content by 1,405%.

Read through the infographic for more insights on how brands are using LinkedIn to engage with their audience.