How brands engage their audience for Thanksgiving Day

Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. We analyzed Thanksgiving-related social media posts by U.S. brands on Facebook, Twitter, and Instagram from 2012 through 2017 using our Analyze and Discover platforms and distilled our findings in an infographic format.

Here are some of the key findings from analyzing the most engaging social media posts around Thanksgiving:

• Images garnered 11 times more interactions on Instagram and five times more on Facebook and three times more on Twitter.
• Engagement on Instagram has consistently risen over the past five years overtaking Facebook.
• Brands begin their Thanksgiving social media campaigns as early as September.
• More than retail chains, hospitality brands talk the most about Thanksgiving.

Read through the infographic for more insights on how brands engage their audience for Thanksgiving Day.

For more social media campaign and content ideas on how to leverage major holidays and events, check out Unmetric Discover — the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.

Start your free trial of Unmetric Discover here.