What did brands do for past Super Bowls?

The Super Bowl, with its huge audience base, is a great time for brands to promote their products. We analyzed Super Bowl-related social media posts by brands on Facebook, Twitter, and Instagram from 2012 through 2018 using our Analyze and Discover platforms and distilled our findings in an infographic format.

Here are some of the key findings from analyzing the most engaging social media posts around the Super Bowl:

  • Amongst the top 100 engaging Super Bowl posts by brands in 2018, 86 percent of the Instagram posts on that list contained images, leading to 4 times more interactions on Instagram compared with Facebook and a whopping 79 times more than Twitter.
  • 10% of posts by brands were boosted on Facebook.
  • Brands began their Super Bowl social media campaigns as early as September.
  • The Hospitality industry dominated the conversation around Super Bowl on social media with a massive 869 posts published by them.

Read through the infographic for more insights on how brands engage with their audience for the Super Bowl.

The Super Bowl Infographic

For more social media campaign and content ideas on how to leverage major holidays and events, check out Unmetric Discover — the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.

Start your free trial of Unmetric Discover here.