A deep dive into the social media habits and performance of Bayer

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 57 Bayer social media profiles

Facebook Pages	28
Twitter Handles	11
Instagram Accounts	3
YouTube Channels	12
LinkedIn Accounts	3

Can a 150-year-old pharma and health brand adapt to the digital era and succeed on social media? The answer, YES! The reason behind Bayer's increasing community of fans on Facebook lies in their efforts to produce content that spreads awareness on medical and health issues. Plus a little bit of humor here and here has helped the brand to carve a niche for themselves. Their smart strategy is something other brands in this space can certainly learn from. Below are the key metrics of the Bayer's performance on a few social media platforms.

Overview of Bayer's performance

A topline look at a few of Bayer's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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