By Brandwatch

We are optimistic, disruptive, curious ones at Unmetric. Advancing the future of the marketing insights, reporting, and creative processes.

Our passion for finding compelling, unexpected story opportunities is why our CEO once gave a successful TED Talk about what he learned from analyzing 2,000 obituaries.

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Unmetric was launched from Lux’s home in Chennai



Our team is remotely connected from United States, India, United Kingdom and Canada



Unmetric has grown to a team of 70 talented individuals



We work from New York, Chennai, Chicago, London, Austin, Fremont, Coimbatore, Cochin, Ancaster and Ferozepur



While some of our teammates freeze in winter, half the team say it’s their favorite season of the year


19Years old

The average age of our team is 28, the youngest talent is just 19 years old, the eldest? That’s secret



Most of Unmetric’s staff uses public transportation, bikes, or walks to work


5Social Networks

Most of our team find the time to be on more than five different social networks


It's easy for us to say we believe in our product, but it makes us proud to know that others do as well. An impressive collection of industry leaders have come on board to lend their expertise and knowledge to help us make Unmetric a great product for our customers.

Greg Stuart’s Photo

Greg Stuart

CEO Mobile Marketing Association


Stephanie Agresta

Growth Accelerator for Startups


Joseph Jaffe

CEO and Co-Founder at Evol8tion

Baratunde Photo

Baratunde Thurston

Writer and Cultural Critic


Brian Condon

EVP Commercial Development at Alliance


Adam Kmiec

Sr. Director of Marketing at Walgreens

Rajev Photo

Rajev Shukla

Managing Director Everstone Group


Jay Rampuria

Head of Global Client Development at ITWP Group


Anant Rangaswami

Editor at CNBC-TV18

Archana Kumar

Archana Kumar

Creative and Media Consultant at MediaCom

Michael Donnelly

Michael Donnelly

Senior Vice President, Digital Experiences Group, Mastercard

We’re more than a data company


Lux’s photo

Lakshmanan Narayan, CEO & Co-Founder

Lux has 18 years of experience across media, Internet, advertising and entertainment, seven of them with the Interpublic Group, and then Unmetric, which he co-founded with fellow IIT/IIM-alumni Kumar and Joe.

Kumar’s photo

Kumar Krishnasami, Head of Product & Co-Founder

Kumar has close to 2 decades of experience, in senior technology roles and across verticals, at JP Morgan Chase, Allstate Insurance, MCI Worldcom and startups. Before Unmetric, Kumar headed Vembu Labs.


Joseph Varghese, Head of Technology & Co-Founder

Along with 18 years of experience, mostly in the SAP ecosystem as an independent consultant and with AkzoNobel, Joe also dabbled in other technology platforms and developed many products.


Tina Lakshmanan, Head of Finance & HR

Lakyntina has over 17 years of experience in the Finance and Technology industries having worked with UTI MF, ABN AMRO and HCL. She manages the Finance and HR functions in Unmetric Inc.


Vikram Ravi, Head of Customer Success & Research

Vikram was the first person to join Unmetric when it was just a 2-person team and now heads up the client management and operations in the company. Before Unmetric, Vikram was working with HCL Singapore.