A deep dive into the social media habits and performance of Sony

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 365 Sony social media profiles

Facebook Pages	152
Twitter Handles	97
Instagram Accounts	37
YouTube Channels	76
LinkedIn Accounts	3

Sony is one of the top consumer and professional electronics brands. They have made their presence felt in different sectors and markets including gaming, entertainment, and telecommunication. The PlayStation has achieved an iconic status like a lot of other top brands, Sony too has a dedicated social media strategy. Explore how they remain a timeless classic, appealing to the interests of their wide audience through their efforts on different social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube. Here are some of the engagement markers that you can use to evaluate Sony's social media performance:

Overview of Sony's performance

A topline look at a few of Sony's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

Show me more metrics like this

Take Action by Focusing on AI-Powered Insights

Promoted Post Detection

Reach & Impressions

Campaign Intelligence

Alerts & Highlights

See which Posts your competitors are putting money behind

Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.

“With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.

Jakob Knutzen Managing Director, Lion & Lion Digital Agency

Access any brand's Facebook Reach and Impressions

Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.

“Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.

P'nina Mossman Topham Former Director of Media Relations, University of Houston

Strategize better with human-tagged campaign intelligence

Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.

“The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

Chrissy Stanojev Former Social Media Strategist, MRM/McCann

Keep track of when competitors do something out of the ordinary

As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.

“What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.

Omri Duek Manager, North America Social Center