Unmetric logotype
Sony

A deep dive into the social media habits and performance of Sony

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 365 Sony social media profiles

Facebook Pages 152
Twitter Handles 97
Instagram Accounts 37
YouTube Channels 76
LinkedIn Accounts 3

Sony is one of the top consumer and professional electronics brands. They have made their presence felt in different sectors and markets including gaming, entertainment, and telecommunication. The PlayStation has achieved an iconic status like a lot of other top brands, Sony too has a dedicated social media strategy. Explore how they remain a timeless classic, appealing to the interests of their wide audience through their efforts on different social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube. Here are some of the engagement markers that you can use to evaluate Sony's social media performance:

Overview of Sony's performance

A topline look at a few of Sony's key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

Take Action by Focusing on AI-Powered Insights

See which Posts your competitors are putting money behind

Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.

With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.

Jakob Knutzen Managing Director, Lion & Lion Digital Agency

Analyze Screen ShotAnalyze Screen Shot

Access any brand's Facebook Reach and Impressions

Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.

Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.

P'nina Mossman Topham Former Director of Media Relations, University of Houston

Analyze Screen Shot

Strategize better with human-tagged campaign intelligence

Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.

The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

Chrissy Stanojev Former Social Media Strategist, MRM/McCann

Analyze Screen Shot

Keep track of when competitors do something out of the ordinary

As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.

What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.

Omri Duek Manager, North America Social Center

Analyze Screen Shot

6 Social Media Trends in the South African Insurance Industry

At Unmetric, we've got more than just top line metrics. Here is an in-depth data study you might be interested in.

Analyze Screen Shot

Download custom report for my brand

Take a look at how other brands perform on social media

Matt logo
Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to.

MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL

Resource logo

Not interested in social media analytics?

How about monitoring competitors in real-time, or finding data-driven inspiration for content creation?