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Starbucks

A deep dive into the social media habits and performance of Starbucks

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 87 Starbucks social media profiles

Facebook Pages 39
Twitter Handles 27
Instagram Accounts 15
YouTube Channels 5
LinkedIn Accounts 1

The history of how Starbucks has defined itself as a brand is very interesting. It is not just coffee that they stand for, its books, reading and an indie-spirit. Starbucks retains its cult status using a mix of marketing techniques, of which social media is a key component. They manage a variety of social media profiles that cater to audiences in different geographical locations. A quick look at their Instagram account will show you the unparalleled levels of engagement they get on social media. However, is it just that social media audiences love the brand and their coffee so much so that they engage with the content? Here is a detailed look at their social media strategy on Facebook, Twitter, LinkedIn, and Instagram. See if you can make out how Starbucks gets so much engagement:

Overview of Starbucks' performance.

A topline look at a few of Starbucks' key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

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