A deep dive into the social mediahabits and performance of Barbie
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 33 Barbie social media profiles
Barbie has been ruling the toy industry since its inception 60 years ago. So it's of no surprise to see it getting a lot of attention on social media as well. The brand has a lot of empowering and progressive campaigns running. #DadsWhoPlayBarbie encourages men to play with their daughters and #YouCanBeAnything tells girls they can be anything they desire when they grow up. This resulted in bringing them massive reach. Take a closer look at their social media stats to understand what their performance looks like.
Overview of Barbie's performance
A topline look at a few of Barbie's key metrics from the last month
See which Posts your competitors are putting money behind
Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.
“With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.
Jakob KnutzenManaging Director, Lion & Lion Digital Agency
Access any brand's Facebook Reach and Impressions
Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.
“Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.
P'nina Mossman TophamFormer Director of Media Relations, University of Houston
Strategize better with human-tagged campaign intelligence
Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.
“The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.
Chrissy StanojevFormer Social Media Strategist, MRM/McCann
Keep track of when competitors do something out of the ordinary
As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.
“What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.