A deep dive into the social mediahabits and performance of Barbie
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 33 Barbie social media profiles
Barbie has been ruling the toy industry since its inception 60 years ago. So it's of no surprise to see it getting a lot of attention on social media as well. The brand has a lot of empowering and progressive campaigns running. #DadsWhoPlayBarbie encourages men to play with their daughters and #YouCanBeAnything tells girls they can be anything they desire when they grow up. This resulted in bringing them massive reach. Take a closer look at their social media stats to understand what their performance looks like.
Overview of Barbie's performance
A topline look at a few of Barbie's key metrics between 2018-06-01 and 2018-06-30
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