A deep dive into the social mediahabits and performance of BMW
Unmetric Analyze tracks over 100,000 brands. Currently it tracks 223 BMW social media profiles
BMW is a renowned manufacturer of the Ultimate Driving Machine. The automobile brand stands a cut above the rest on social media with extremely engaging campaigns. During the 2014 holiday season, BMW ran Snowchat, a microsite where social media audiences could create customized holiday messages on a picture of a snow-crusted BMW. This kind of user-generated content is extremely shareable in nature and contributes to a large number of views, shares etc. You can explore their social media strategy in detail here. Find engagement metrics, top content and more particulars on their performance on the various social media profiles they handle on Facebook, Twitter, LinkedIn, and Instagram:
Overview of BMW's performance.
A topline look at a few of BMW's key metrics from the last month
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