Unmetric logotype
H&M

A deep dive into the social media habits and performance of H&M

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 52 H&M social media profiles

Facebook Pages 28
Twitter Handles 21
Instagram Accounts 1
YouTube Channels 1
LinkedIn Accounts 1

H&M is a retail fashion brand that has outlets all over the world. They bring affordable fashion to the masses. The brand has an active social media presence on all major networks including Facebook, Twitter, LinkedIn, and Instagram. They also have different profiles dedicated to the different geographical locations they have outlets in. H&M's social media campaigns are highly engaging. The 'Rewear It' campaign that they brought out in connection with World Recycle Week featuring M.I.A encourages their followers to recycle. Take a closer look at their social media performance to uncover strategies that drive up engagement:

Overview of H&M's performance.

A topline look at a few of H&M's key metrics between 2018-06-01 and 2018-06-30

Facebook

  • Total Fans
  • Fans Gained
  • Fans Growth

Twitter

  • Tweets

Instagram

  • Avg. Engagement
  • Likes
  • Comments

Take Action by Focusing on AI-Powered Insights

See which Posts your competitors are putting money behind

Xia, our AI, identifies which content your competitors are sponsoring. With this information, you'll always know where they're focusing efforts.

With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.

Jakob Knutzen Managing Director, Lion & Lion Digital Agency

Analyze Screen ShotAnalyze Screen Shot

Access any brand's Facebook Reach and Impressions

Worried your competitors are getting more Reach than you? With Unmetric Analyze and Xia, our AI, you'll know for sure. Access Reach and Impressions data on both Post and Page level.

Unmetric's insights allow us to consistently create slam-dunk content, tailored for our specific audiences.

P'nina Mossman Topham Former Director of Media Relations, University of Houston

Analyze Screen Shot

Strategize better with human-tagged campaign intelligence

Unmetric's human analysts work with Xia, our AI, to tag campaigns so you can see how they performed. Leverage what worked in the past to build future campaigns.

The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

Chrissy Stanojev Former Social Media Strategist, MRM/McCann

Analyze Screen Shot

Keep track of when competitors do something out of the ordinary

As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. You'll alway be informed of their strategy and be ready to counter it.

What separates Unmetric Analyze from many others, however, is the pre written 'insights' and 'highlights' attached to most graphs, which auto-magically find significant outliers and display them in plain English.

Omri Duek Manager, North America Social Center

Analyze Screen Shot

Social Media Trends in the Sportswear Industry

At Unmetric, we've got more than just top line metrics. Here is an in-depth data study you might be interested in.

Analyze Screen Shot

Download custom report for my brand

Take a look at how other brands perform on social media

Matt logo
Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to.

MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL

Resource logo

Not interested in social media analytics?

How about monitoring competitors in real-time, or finding data-driven inspiration for content creation?