A deep dive into the social media habits and performance of H&M

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 52 H&M social media profiles

Facebook Pages	28
Twitter Handles	21
Instagram Accounts	1
YouTube Channels	1
LinkedIn Accounts	1

H&M is a retail fashion brand that has outlets all over the world. They bring affordable fashion to the masses. The brand has an active social media presence on all major networks including Facebook, Twitter, LinkedIn, and Instagram. They also have different profiles dedicated to the different geographical locations they have outlets in. H&M's social media campaigns are highly engaging. The 'Rewear It' campaign that they brought out in connection with World Recycle Week featuring M.I.A encourages their followers to recycle. Take a closer look at their social media performance to uncover strategies that drive up engagement:

Overview of H&M's performance.

A topline look at a few of H&M's key metrics between 2018-06-01 and 2018-06-30

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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