A deep dive into the social media habits and performance of HP

Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 197 HP social media profiles

Facebook Pages	58
Twitter Handles	76
Instagram Accounts	7
YouTube Channels	40
LinkedIn Accounts	16

Hewlett Packard is best known for the range of laptops, computers, and accessories they manufacture. As a brand, they enjoy commendable levels of engagement. The #BendTheRules campaign, in particular, was a huge success. The company decided to target the young, college-going customer base with a product that was cheap, yet stylish. The viral campaign managed to get through to this audience. This is just an instance of HP's social media strategy hitting the nail on the head. Here's a look at how the brand and the various social profiles they maintain have performed on major social networks such as Facebook, Twitter, LinkedIn, and Instagram:

Overview of HP's performance.

A topline look at a few of HP's key metrics from the last month.

Facebook

Total Fans
Fans Gained
Fans Growth

Twitter

Tweets

Instagram

Avg. Engagement
Likes
Comments

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