CUSTOMER STORY: LION & LION
With Jakob Knutzen, Managing Director of Lion & Lion, The Digital Agency
Average engagement per post
Monthly follower growth rate
Beauty brand on Instagram in Indonesia
Maybelline Indonesia wanted to reach out to the local audience and had tasked Lion & Lion to do that. The brand looked to create engaging, localised always-on content, to win over Indonesian consumers by creating an Instagram content strategy that would drive engagement and follower growth for the brand locally.
Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.
Unmetric’s engagement score has simplified the ability to understand trends and identify high-performing content. These insights have allowed Maybelline New York to better optimize their content, by incorporating these insights into future content production.
Understanding follower growth – and rate of change - has been integral to understanding the effectiveness of the brand’s engagement strategy. These insights have helped Maybelline New York identify growth rate trends so they may better optimize their strategy in the future.
“The know-how and analytic skills of the team helped us humanize our content and conversations and help reveal the Maybelline culture to our consumers in Indonesia. Striking an emotional chord with our consumers was key in creating stronger personalized relationships with them.”