Brand Leverage Social Media For Back To School Campaigns

10 of America’s biggest retail brands get their report card for their Back to School campaigns. Target stands out on Facebook with rapid fan growth while JCPenney scored the highest engaging post out of all brands. This year, brands used all the social networks to create holistic campaigns on Facebook, Twitter, YouTube, Pinterest and Instagram.

Brands Leverage Social Media for Back to School Campaigns from Unmetric