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How do brands engage their audiences for the Fourth of July?

The Fourth of July is a great time for brands to promote their products and to connect with their audience. We analyzed the Fourth of July related social media posts by brands on Facebook, Twitter, and Instagram from 2013 through 2018 using our Analyze and Discover platforms and distilled our findings in an infographic format.

Here are some of the key findings from analyzing the most engaging social media posts around the Independence Day:

  • The Fourth of July related posts on Instagram saw 5X more interactions than on Facebook and 82X more interactions than on Twitter.
  • 6% of all the Fourth of July related posts on Facebook were promoted.
  • Brands began their Fourth of July social media campaigns as early as June.
  • The Hospitality industry published the most posts around Independence Day, followed closely by Retail and Food/Beverage.

Read through the infographic for more insights on how brands engage with their audience for the Fourth of July.

Get inspired for your Independence day related social campaigns

For more social media campaign and content ideas on how to leverage major holidays and events, check out Unmetric Discover – the world’s largest branded content catalog that helps you explore over 1 billion pieces of branded content posted by more than 100,000 major brands in the last 5 years.